According to online shopping in bangladesh online engagement could influence travel in four ways. Online shopping can either be used as a substitute for physical shopping or complement physical shopping. Online shopping can also modify the attributes of physical shopping or can have zero impact on physical shopping. Researchers have applied two predominant methods to understand the influence of online shopping on physical shopping engagement. Some researchers have directly asked the respondents how their physical shopping participation changed due to their involvement in online shopping. In comparison, other researchers have evaluated the correlation between online buying/searching frequency and physical shopping frequency to identify the latter's influence on the latter.

Most studies using direct measurement in the USA reported a significant reduction in physical shopping due to online buying.online shopping in bangladesh reported a two-third and three-fourth reduction in shopping travel due to online shopping in the USA, respectively. Comparable reductions were reported by online shopping in bangladesh in the UK. Studies from European countries reported a lower reduction in physical buying due to online buying. Due to online buying in the Netherlands, online shopping in bangladesh reported that only 20 % of respondents reduced traveling to brick-and-mortar stores. Similarly, online shopping in bangladesh reported only a 12 % reduction in physical shopping frequency due to online shopping in Singapore using direct measurement.